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Dr. Brian Olshansky, M.D.

Is Professor of Medicine and Director of Cardiac Electrophysiology at the University of Iowa Hospitals, Iowa City. He has a background in traditional "allopathic approaches" and has contributed to his focussed subspecialty of Cardiac Electrophysiology for the past 20 years. More recently, Dr. Olshansky has developed an interest in alternative approaches to disease management as he has noted that traditional approaches used to "treat' patients in the United States do not always cure and can be harmful t. He has developed an interest in herbal approaches to treatment and the use of supplements. Further, he has become interested in mind-body approaches to healing where patients through a facilitator may learn to heal themselves. This may even be the essence of the placebo response. Over the pest several years, Dr. Olshansky has aligned himself with members of the Complementary and Alternative medicine community and has become active in that community on a local and national level. He is on the NIH study section evaluating grants related to complementary and alternative medicine. He has helped develop the program in Integrative medicine at Loyola and is going to be active in a program being developed at the University of Iowa which is working now in conjunction with the Maharishi University in Fairfield, IA.

brian-olshansky@uiowa.edu



Personal Statement:

I have been and will continue to dedicate my career to establishing a framework in which to improve the pursuit of health for the general  population through standard and innovative academic pursuits. This  commitment has not changed since I chose a medical career almost thirty years 
ago. Now, after establishing myself as a leader in the subspecialty of  cardiac electrophysiology, I can realize my goal to have a global impact on the care of patients in a more holistic sense. It may seem odd that a  cardiac subspecialist would have interest to explore broad reaching  alternatives to standard medical care. It makes perfect sense to me as it is 
a natural extension of my drive to expand the potential horizons of medicine.  What attracted me to electrophysiology was the enthusiasm and intelligence  of a group of forward thinking, creative, enthusiastic individuals who often  lived on the edge and who developed and established this important, yet 
complex, subspecialty. With focus on this apparent, small, niche, I did  develop an identity, leave a mark in the field regarding understanding mechanisms of arrhythmias and their treatment, and otherwise contributed to this field. I have accomplished the goals I have set so far but this is only 
the beginning of a larger objective.

Tremendous "cosmetic" and deep-seated changes in medicine have taken place 
since I first attended medical school. Some of these have been 
extraordinarily positive. Now, loss of patient and doctor autonomy, frustration, and self-centered interests have come to the forefront. The interest is centers on power and money. No wonder patients are abandoning standard approaches to health care and are looking elsewhere. The doctor as 
a powerful healer is on the decline. While traces of this decline have been present for years, this trend continues to propel the profession in the wrong direction. The cry for an evidence base for clinical practice was ignored by many physicians. Perhaps for these, and other reasons, patients have developed an interest in other forms of healing. 

I began to explore the impact of nonstandard therapies and realized that medicine, as it is traditionally practiced in the United States, is leaving 
out the most important individual: the patient. My interest in nonstandard approaches to medicine grew. I had the opportunity to help develop an Integrative Medicine Section at Loyola. The process of developing this section began several years ago by the collective minds of creative thinking, 
yet bold individuals who were optimistic for the future of medicine and were willing to take risks. I became involved with the exploration of the utility of nonstandard therapies for patients. The mind/body relationship, a crucial aspect regarding healing and often omitted from standard medical practices inspired and intrigued me. Evidence of the placebo effect remains a 
cornerstone in the healing process but it is often ignored. To date, the mechanism by which the placebo effect occurs remains obscure. The potency of the effect is often greater than biologically active compounds or invasive 
procedures. I began to communicate with and get to know a variety of inspiring individuals in the emerging area of Integrative Medicine. It reminded me of my early days in cardiac electrophysiology. I started writing small stories for the American College of Cardiology, contributing nationally 
to talks on the Integrative Medicine for the American College of Cardiology, and other, organizations (such as the Chicago Integrative Medicine Group) and became known in Cardiology as a potential mover in the field. I had the opportunity to spend time getting to know the Integrative Medicine group at 
the University of Arizona, Tucson and contributed to a satellite session with them on integrative approaches to the cardiac patient in Tucson. I made connections with industry contacts, including those at Medtronic who have a substantial interest in Integrative Medicine. Ultimately, I was appointed to 
the NIH study section for Complementary and Alternative Medicine. I have developed several contacts with non-standard healers from many different backgrounds. I have acted as a consultant to developing Integrative Medicine programs such as the one at Evanston Hospital and have Over time, I have 
become self-educated on the information available and the existing science behind different aspects of CAM. To date, I have not had the opportunity to begin any research studies in the area but have designed several protocols that are waiting for the proper environment. It was surprising that in such 
a short time I could develop credibility about a discipline of which several years ago I knew little.

Over the past several years, I have incorporated into my practice the use of 
non-traditional approaches in the treatment of patients. The use of these approaches along with the patients' interest in these approaches is a good combination in medicine allowing self empowerment of the patients. It is possible for patients to help themselves and still have a sense of optimism. These changes will have a major impact on the types of lives our patients and 
we will live. 

My goal is to bridge a gap that I sense is present between standard traditional medicine and nonstandard approaches. I would plan to bridge this gap by having one foot in each camp and to recruit others into these ideas. 
I know this is possible. I hope to establish myself in the field of 
Integrative Medicine and help to show its role through research, education and direct patient care. I plan to help establish a clinical section in this regard but do not expect that it will simply represent another section of a preexisting format of medical care. It will represent a new era in the healing of patients.

Medical care needs to be transformed into a patient-oriented, empowering, beneficent, optimistic, all encompassing, charitable structure. No doubt this will happen with the help of those motivated to improve a faltering system. The present failure of the health care system is a good thing. Failure, ironically enough, will stimulate growth in new directions. The 
health care system needs more than a "shot in the arm." As recognition of the failures becomes more apparent, true transformation in the health care system can occur. We are on the brink of a new dimension in health care. The possibilities are vast.

Brian Olshansky M.D.



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